Now viewing articles in the category Design.
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Selling Unicorns: Design Firms Need to Stop Using the Term "Brand Development"
October 1st, 2013
Let's say you think of yourself as a funny person. You go around telling anyone who will listen that you are so very funny. Your mother tells everyone she knows Let's say you think of yourself as a funny person. You go around telling anyone who will listen that you are so very funny. Your mother tells everyone she knows that "her baby is so funny." You even wear a T-shirt that advertises "I am a funny person." But, the moment you are not funny...Posted in: Selling Unicorns, Design -
Do You Need a Mobile-Optimized Website?
October 1st, 2013
With the sheer volume of new mobile devices that are being sold and activated, many companies are considering a mobile-optimized website or app. It usually occurs after the owner of the company buys his or her first iPhone and realizes that their website is not cutting the mustard. And worse, their awesome Flash animation no longer works. But, the considerations are slightly different for companies that sell B2C or B2B... -
Miserable First Dates and the First Website Visit
September 25th, 2013
A first date. The first website visit. They are so similar? The person is either going to be attracted to you or not. It's what you say and how you look that will determine the result. So let's explore a first website visit as if it is a bad first date... -
Look Ma Look, I Got a New QR Code!
February 5th, 2013
Would you describe your product or service as confusing or difficult to use? I doubt if that is what you would want to do, and it is certainly NOT what your customers would want. So, why would the use of newer technology, namely the use of QR codes, be any different? -
What's Off Here?
December 1st, 2012
Is it just me, or is something off here? I did the research, so I know why, but still...
Posted in: Design
