Now viewing articles in the category Selling Unicorns.

  • Selling Unicorns: Followers 72% More Likely
    To Purchase

    October 8th, 2013 by Arik Brooks


    Today I received an invitation to a webinar about succeeding with Twitter. As proof of why I should attend this webinar, this content marketer decided to include a little factoid. Here's what it said: 

    "People who follow you on Twitter are 72% more likely to purchase."

    I laughed out loud as I read this and thought to myself . . .

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  • Selling Unicorns: Design Firms Need to Stop Using the Term "Brand Development"

    October 1st, 2013 by Arik Brooks


    Let's say you think of yourself as a funny person. You go around telling anyone who will listen that you are so very funny. Your mother tells everyone she knows Let's say you think of yourself as a funny person. You go around telling anyone who will listen that you are so very funny. Your mother tells everyone she knows that "her baby is so funny." You even wear a T-shirt that advertises "I am a funny person." But, the moment you are not funny...

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  • What If No One Wants To Like You?

    October 1st, 2013 by Arik Brooks


    There are far too many articles written about all the great things social media can do for your business. There are not enough that explore whether or not social media is right for all companies. This article will do just that. Ask yourself a question, and be honest. If you were not in the business you are in, would you want to follow...

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  • Selling Unicorns: Get On The 1st Page of Google for Little Cost and Effort???

    February 4th, 2013 by Arik Brooks


    Do you believe that you can get on the 1st page of Google for little money and very little effort? If someone tries to sell you this, then they are, well. . . uninformed, irrationally hopeful; or worse, lying. This critique of some so-called SEO professionals is especially important for companies that sell to a larger audience...

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