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Now viewing articles posted in 2013.

  • Selling Unicorns: Followers 72% More Likely
    To Purchase

    October 8th, 2013 by Arik Brooks

    Today I received an invitation to a webinar about succeeding with Twitter. As proof of why I should attend this webinar, this content marketer decided to include a little factoid. Here's what it said: 

    "People who follow you on Twitter are 72% more likely to purchase."

    I laughed out loud as I read this and thought to myself . . .

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  • Facts tell, but stories sell

    October 8th, 2013 by Pedro Silva

    There’s a saying in the world of sales—“Facts tell, but stories sell”. The meaning behind this saying is obvious. If you want a person to purchase your products or services, you have to tell them a story. You can’t just tell them what the product or service does or the statistics behind them

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  • Selling Unicorns: Design Firms Need to Stop Using the Term "Brand Development"

    October 1st, 2013 by Arik Brooks

    Let's say you think of yourself as a funny person. You go around telling anyone who will listen that you are so very funny. Your mother tells everyone she knows Let's say you think of yourself as a funny person. You go around telling anyone who will listen that you are so very funny. Your mother tells everyone she knows that "her baby is so funny." You even wear a T-shirt that advertises "I am a funny person." But, the moment you are not funny...

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  • What If No One Wants To Like You?

    October 1st, 2013 by Arik Brooks

    There are far too many articles written about all the great things social media can do for your business. There are not enough that explore whether or not social media is right for all companies. This article will do just that. Ask yourself a question, and be honest. If you were not in the business you are in, would you want to follow...

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  • Do You Need a Mobile-Optimized Website?

    October 1st, 2013 by Arik Brooks

    With the sheer volume of new mobile devices that are being sold and activated, many companies are considering a mobile-optimized website or app. It usually occurs after the owner of the company buys his or her first iPhone and realizes that their website is not cutting the mustard. And worse, their awesome Flash animation no longer works. But, the considerations are slightly different for companies that sell B2C or B2B... 

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  • Miserable First Dates and the First Website Visit

    September 25th, 2013 by Arik Brooks

    A first date. The first website visit. They are so similar? The person is either going to be attracted to you or not. It's what you say and how you look that will determine the result. So let's explore a first website visit as if it is a bad first date...

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  • The Must Have Elements of Every B2B Sales Pitch

    July 1st, 2013 by Al Davidson

    When we talk about B2B sales, what are we really selling? Many B2B companies and their sales teams tend to get their tongues tied in knots when talking about value propositions, competitive advantages, and other marketing lingo. Too much B2B marketing is full of buzzwords, jargon and hyped-up promises...

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  • 3 Biggest Mistakes that Business Event Exhibitors Make

    March 26th, 2013 by Bill Kenney

    For many exhibitors trade show, expo, and event exhibiting is a frustrating experience. They spend a lot of money and time only to leave with a stack of business cards that yield poor results. Even worse it becomes more difficult to engage their sales team in future events because of the time that they waste following up on bad leads.

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  • No Magic Bullets

    March 19th, 2013 by Arik Brooks

    This is a great presentation by Gail Goodman, CEO of Constant Contact. Anyone who is an owner of a company or who is responsible for a company's marketing should watch this entire video. I love this because she shares real world examples from her own company. She states there are no magic bullets and that there are a lot of little things that developed their success. We are constantly being sold by all the digital gurus of the world that they have the magic bullet. But here is a technology company sharing real world experience, not theories or false statistics, telling us that it is indeed a process. This process is not easy and sometimes, even a technology company has to get offline and try other marketing tactics. Excellent presentation by a company that has a proven track record of success.

  • Great Memory

    March 1st, 2013 by Arik Brooks

    Today my 4-year old said "mommy my memory is a elephant." Guess I better watch what I say around her.

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