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No Magic Bullets
March 19th, 2013 by Arik Brooks
This is a great presentation by Gail Goodman, CEO of Constant Contact. Anyone who is an owner of a company or who is responsible for a company's marketing should watch this entire video. I love this because she shares real world examples from her own company. She states there are no magic bullets and that there are a lot of little things that developed their success. We are constantly being sold by all the digital gurus of the world that they have the magic bullet. But here is a technology company sharing real world experience, not theories or false statistics, telling us that it is indeed a process. This process is not easy and sometimes, even a technology company has to get offline and try other marketing tactics. Excellent presentation by a company that has a proven track record of success.
March 1st, 2013 by Arik Brooks
Today my 4-year old said "mommy my memory is a elephant." Guess I better watch what I say around her.
Something You Might Need To Know
February 5th, 2013 by Arik Brooks
Today I overheard my daughters talking. Averie told her sister Autumn "vampires can fly to California and all the way to space. Fairies can't do that because they can't breath in space."
Just thought you might need to know that.
Watch This - Is This Relevant To Sales & Marketing?
January 1st, 2013 by Arik Brooks
I must say that this video is much cooler than something for a marketing and sales topic. But since that is what much of this blog is about, let's look at this through the eyes of a marketing / sales professional. When I watch this I am reminded that there is something powerful in the timing and rythms of how a message is delivered. Can an idea be sold in a large part on how it is delivered? Do people anticipate what's next? Or, is timing crucial for when the key points are delivered in let's say an ad, a sales pitch or a web page. I think so. The people who might want to buy our product or service are expecting us to provide an answer for what they need. It's the "when" and "how" the message is delivered that often makes or breaks the deal. Think about great speakers. These people are able to gain acceptance on a topic through the sheer force of their persuasive delivery. It goes beyond what they are saying. It is how they say it that either builds trust or dilutes trust. Maybe we should spend as much effort on the rythm and timing of our messages as we do on the content.