Now viewing articles in the category Marketing / Media.
October 8th, 2013 by Arik Brooks
Today I received an invitation to a webinar about succeeding with Twitter. As proof of why I should attend this webinar, this content marketer decided to include a little factoid. Here's what it said:
"People who follow you on Twitter are 72% more likely to purchase."
I laughed out loud as I read this and thought to myself . . .
October 8th, 2013 by Pedro Silva
There’s a saying in the world of sales—“Facts tell, but stories sell”. The meaning behind this saying is obvious. If you want a person to purchase your products or services, you have to tell them a story. You can’t just tell them what the product or service does or the statistics behind them
October 1st, 2013 by Arik Brooks
There are far too many articles written about all the great things social media can do for your business. There are not enough that explore whether or not social media is right for all companies. This article will do just that. Ask yourself a question, and be honest. If you were not in the business you are in, would you want to follow...
October 1st, 2013 by Arik Brooks
With the sheer volume of new mobile devices that are being sold and activated, many companies are considering a mobile-optimized website or app. It usually occurs after the owner of the company buys his or her first iPhone and realizes that their website is not cutting the mustard. And worse, their awesome Flash animation no longer works. But, the considerations are slightly different for companies that sell B2C or B2B...
July 1st, 2013 by Al Davidson
When we talk about B2B sales, what are we really selling? Many B2B companies and their sales teams tend to get their tongues tied in knots when talking about value propositions, competitive advantages, and other marketing lingo. Too much B2B marketing is full of buzzwords, jargon and hyped-up promises...
March 26th, 2013 by Bill Kenney
For many exhibitors trade show, expo, and event exhibiting is a frustrating experience. They spend a lot of money and time only to leave with a stack of business cards that yield poor results. Even worse it becomes more difficult to engage their sales team in future events because of the time that they waste following up on bad leads.
No Magic Bullets
March 19th, 2013 by Arik Brooks
This is a great presentation by Gail Goodman, CEO of Constant Contact. Anyone who is an owner of a company or who is responsible for a company's marketing should watch this entire video. I love this because she shares real world examples from her own company. She states there are no magic bullets and that there are a lot of little things that developed their success. We are constantly being sold by all the digital gurus of the world that they have the magic bullet. But here is a technology company sharing real world experience, not theories or false statistics, telling us that it is indeed a process. This process is not easy and sometimes, even a technology company has to get offline and try other marketing tactics. Excellent presentation by a company that has a proven track record of success.
February 6th, 2013 by Arik Brooks
We are often asked, "Which kind of advertising should we do?" This is an important question since such a large portion of a budget can be spent on advertising. The question is complex, but there is an answer...
February 5th, 2013 by Arik Brooks
Would you describe your product or service as confusing or difficult to use? I doubt if that is what you would want to do, and it is certainly NOT what your customers would want. So, why would the use of newer technology, namely the use of QR codes, be any different?
February 4th, 2013 by Arik Brooks
Do you believe that you can get on the 1st page of Google for little money and very little effort? If someone tries to sell you this, then they are, well. . . uninformed, irrationally hopeful; or worse, lying. This critique of some so-called SEO professionals is especially important for companies that sell to a larger audience...
Watch This - Is This Relevant To Sales & Marketing?
January 1st, 2013 by Arik Brooks
I must say that this video is much cooler than something for a marketing and sales topic. But since that is what much of this blog is about, let's look at this through the eyes of a marketing / sales professional. When I watch this I am reminded that there is something powerful in the timing and rythms of how a message is delivered. Can an idea be sold in a large part on how it is delivered? Do people anticipate what's next? Or, is timing crucial for when the key points are delivered in let's say an ad, a sales pitch or a web page. I think so. The people who might want to buy our product or service are expecting us to provide an answer for what they need. It's the "when" and "how" the message is delivered that often makes or breaks the deal. Think about great speakers. These people are able to gain acceptance on a topic through the sheer force of their persuasive delivery. It goes beyond what they are saying. It is how they say it that either builds trust or dilutes trust. Maybe we should spend as much effort on the rythm and timing of our messages as we do on the content.