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  • Selling Unicorns: Followers 72% More Likely
    To Purchase

    October 8th, 2013 by Arik Brooks

    Today I received an invitation to a webinar about succeeding with Twitter. As proof of why I should attend this webinar, this content marketer decided to include a little factoid. Here's what it said: 

    "People who follow you on Twitter are 72% more likely to purchase."

    I laughed out loud as I read this and thought to myself . . .

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  • What If No One Wants To Like You?

    October 1st, 2013 by Arik Brooks

    There are far too many articles written about all the great things social media can do for your business. There are not enough that explore whether or not social media is right for all companies. This article will do just that. Ask yourself a question, and be honest. If you were not in the business you are in, would you want to follow...

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  • Do You Need a Mobile-Optimized Website?

    October 1st, 2013 by Arik Brooks

    With the sheer volume of new mobile devices that are being sold and activated, many companies are considering a mobile-optimized website or app. It usually occurs after the owner of the company buys his or her first iPhone and realizes that their website is not cutting the mustard. And worse, their awesome Flash animation no longer works. But, the considerations are slightly different for companies that sell B2C or B2B... 

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  • Miserable First Dates and the First Website Visit

    September 25th, 2013 by Arik Brooks

    A first date. The first website visit. They are so similar? The person is either going to be attracted to you or not. It's what you say and how you look that will determine the result. So let's explore a first website visit as if it is a bad first date...

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  • Look Ma Look, I Got a New QR Code!

    February 5th, 2013 by Arik Brooks

    Would you describe your product or service as confusing or difficult to use? I doubt if that is what you would want to do, and it is certainly NOT what your customers would want. So, why would the use of newer technology, namely the use of QR codes, be any different?

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  • Selling Unicorns: Get On The 1st Page of Google for Little Cost and Effort???

    February 4th, 2013 by Arik Brooks

    Do you believe that you can get on the 1st page of Google for little money and very little effort? If someone tries to sell you this, then they are, well. . . uninformed, irrationally hopeful; or worse, lying. This critique of some so-called SEO professionals is especially important for companies that sell to a larger audience...

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