Now viewing articles in the category Social Media.

  • Selling Unicorns: Followers 72% More Likely
    To Purchase

    October 8th, 2013 by Arik Brooks

    Today I received an invitation to a webinar about succeeding with Twitter. As proof of why I should attend this webinar, this content marketer decided to include a little factoid. Here's what it said: 

    "People who follow you on Twitter are 72% more likely to purchase."

    I laughed out loud as I read this and thought to myself . . .

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  • What If No One Wants To Like You?

    October 1st, 2013 by Arik Brooks

    There are far too many articles written about all the great things social media can do for your business. There are not enough that explore whether or not social media is right for all companies. This article will do just that. Ask yourself a question, and be honest. If you were not in the business you are in, would you want to follow...

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