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Now viewing articles posted in 2013.

  • Which Advertising Method is Best for Your Business?

    February 6th, 2013 by Arik Brooks

    We are often asked, "Which kind of advertising should we do?" This is an important question since such a large portion of a budget can be spent on advertising. The question is complex, but there is an answer...

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  • Something You Might Need To Know

    February 5th, 2013 by Arik Brooks

    Today I overheard my daughters talking. Averie told her sister Autumn "vampires can fly to California and all the way to space. Fairies can't do that because they can't breath in space."

    Just thought you might need to know that.

  • Look Ma Look, I Got a New QR Code!

    February 5th, 2013 by Arik Brooks

    Would you describe your product or service as confusing or difficult to use? I doubt if that is what you would want to do, and it is certainly NOT what your customers would want. So, why would the use of newer technology, namely the use of QR codes, be any different?

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  • Selling Unicorns: Get On The 1st Page of Google for Little Cost and Effort???

    February 4th, 2013 by Arik Brooks

    Do you believe that you can get on the 1st page of Google for little money and very little effort? If someone tries to sell you this, then they are, well. . . uninformed, irrationally hopeful; or worse, lying. This critique of some so-called SEO professionals is especially important for companies that sell to a larger audience...

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  • Watch This - Is This Relevant To Sales & Marketing?

    January 1st, 2013 by Arik Brooks

    I must say that this video is much cooler than something for a marketing and sales topic. But since that is what much of this blog is about, let's look at this through the eyes of a marketing / sales professional. When I watch this I am reminded that there is something powerful in the timing and rythms of how a message is delivered. Can an idea be sold in a large part on how it is delivered? Do people anticipate what's next? Or, is timing crucial for when the key points are delivered in let's say an ad, a sales pitch or a web page. I think so. The people who might want to buy our product or service are expecting us to provide an answer for what they need. It's the "when" and "how" the message is delivered that often makes or breaks the deal. Think about great speakers. These people are able to gain acceptance on a topic through the sheer force of their persuasive delivery. It goes beyond what they are saying. It is how they say it that either builds trust or dilutes trust. Maybe we should spend as much effort on the rythm and timing of our messages as we do on the content.

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